Nuhu Bitiyong

Analyzed customer enrollment, lead generation, and marketing campaign performance datasets to uncover actionable insights for driving business growth.

Designed and implemented marketing dashboards using Excel and Power BI to monitor sales KPIs, customer conversion rates, and training program outcomes.

Collaborated with sales and operational teams to develop data-backed strategies that improved customer retention and enhanced outreach efficiency.

Utilized Python and SQL to automate sales pipeline reports, reducing data processing overhead and improving reporting accuracy for senior leadership.

Maintained client database integrity and compiled weekly sales reports monitoring training conversion rates.

Assisted in product positioning and demonstrations, explaining technical features and software value propositions to potential clients and community stakeholders.

Collaborated with tech and marketing teams to align software development capabilities with market needs and client expectations.

Analyzed client feedback and system workflows to identify process improvements, strengthening client confidence and satisfaction in hub deliverables.

Acquired strong tech product knowledge, quickly translating complex features into easy-to-understand benefits for sales outreach and engagement.

Successfully promoted and marketed specialized ICT training courses to the student body, resulting in increased course enrollment and active digital literacy participation.

Communicated complex technical systems in clear, persuasive, and non-technical language to students, staff, and external partners.

Delivered high-impact presentations and educational workshops, sharpening public speaking, client onboarding, and technical demonstration capabilities.